Axios morning email thingie gives us the shocking news: Junior Mints is gainfully employed! (All the weird and nonsensical formatting is theirs)
Donald Trump Jr. has inked a multiyear podcast deal with Rumble, the user-generated video platform that’s a growing conservative alternative to YouTube, Axios’ Sara Fischer has learned.
- Why it matters: The deal brings momentum to Rumble following its debut as a public company last year.
Rumble will exclusively host a new Trump Jr. podcast, “Triggered with Don Jr.” — homage to the title of his 2019 book.
- The live show will air twice a week beginning Jan. 23, with the possibility of expanding its cadence in the future.
- Trump Jr. joined Rumble in early 2021. He has since amassed over 1 million subscribers, giving him one of the platform’s largest followings.
Between the lines: Rumble has pushed to expand its footprint by inking exclusive deals with personalities with big followings — including Russell Brand, Glenn Greenwald and YouTuber David Freiheit, who goes by the pseudonym VivaFrei.
- “While other Big Tech companies are … censoring dissent,” Trump Jr. said, “Rumble is building a platform that welcomes it, which is why so many content creators … are now joining them.”
By the numbers: Rumble is much smaller than platforms like YouTube or Instagram. But it has managed to attract one of the largest audiences of the slew of alternative platforms that rose after the Capitol riot.
- The Toronto-based company said it averaged 71 million global monthly active users when it reported Q3 results in November. Of those users, 57 million were based in the U.S. and Canada.
The entire world awaits to see what Cokey McSnorty has to say twice a week.