Advertisers Fleeing Twitter (We Got Numbers)_

OK, we now have numbers and they are not good for Space Karen:

Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.

[Note: just to service the load debt, Melon Husk is on the hook for $1B Ameros per year. He ain’t earning it from ad sales now. ]

Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.

Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a “significant period of time following direct outreach, controversies, and warnings from media buyers.”

There is even speculation that Apple and Google might soon pull the Twitter App from their respective stores for violating their own safety policies. Space Karen says fine, he will build his own phone:

Elon Musk has a simple plan if Apple decides to boot Twitter from the App Store. The billionaire will create his own smartphone.

Musk wrote in a Friday tweet he would “make an alternative phone” to compete with Apple’s iPhone if the tech giant ends up blocking Twitter from its powerful App Store.

So, you can see, everything is going according to plan.

 

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16 Responses to Advertisers Fleeing Twitter (We Got Numbers)_

  1. The courage of your convictions, doing the right thing even though it may cost you. Proud of them.
    Wake me when the next Fuck-Elon/Twitter exodus occurs.

    Liked by 4 people

  2. genelms says:

    I suspect that like their breaks from donating to insurrectionist political campaigns, once the chaos subsides and the masses are focused on the next train wreck, they will be back advertising on the platform.

    Liked by 1 person

  3. Martin Pollard says:

    Elmo Muskrat can ask Microsoft and Huwaei how easy it is to build a smartphone ecosystem from scratch to compete with the Google and Apple behemoths. Building a phone is nothing; building the software is not trivial but it can be done (especially if you fork Android); the app ecosystem, however, is a much different matter. Elmo is sniffing his own farts if he seriously thinks he’ll be able to break that duopoly.

    Liked by 5 people

    • osirisopto says:

      I’d love to see him try.

      Liked by 2 people

      • Martin Pollard says:

        Why hasn’t anyone deepfaked Elmo’s face on top of the Joker’s in that scene from The Dark Knight where he burns that huge stack of cash? Because that’s essentially what he’d be doing trying to out-compete Google and Apple, and what he is doing by destroying Twitter.

        Liked by 1 person

    • All I remember is all the smartphone guys at Crackberry, Palm and Nokia, etc, going on about how Steve Jobs , “a computer guy” wasn’t just going to swan in and take over the cellphone market.

      Then this happened (before and after):

      https://www.cultofmac.com/wp-content/uploads/2012/02/beforeandafteriphone-640×259.jpg

      Phony Stark is no Steve Jobs.

      Liked by 2 people

      • Martin Pollard says:

        Precisely, plus the mobile phone market (it wasn’t even a “smartphone” market) was fragmented between them and a few other players like Motorola. Jobs swept all of them away, and only Google could compete with him by purchasing the Android source and turning it into what it is today (mainly by pulling a “VHS vs Beta,” where Sony [Apple] kept Beta [iOS] proprietary and refused to license it, while JVC [Google] licensed VHS [Android] to other manufacturers and swept the market).

        Liked by 1 person

    • tengrain says:

      Anyone remember Palm’s phone OS? I think that went freeware when HP killed it. Maybe he could start there?

      Rgds,

      TG

      Liked by 3 people

      • Martin Pollard says:

        He could, sure, but he’ll still face the same problem: building an ecosystem from the ground up that has at least some chance of competing with the iOS/Android duopoly. Microsoft tried, and failed; Huwaei is trying, thanks to Google locking them out of their ecosystem (due to US sanctions), but doesn’t seem to be getting very far. Plus, there simply aren’t enough Muskrat fanboi Twitter users to make such a venture even microscopically profitable. Think the “Freedom Phone,” only much worse due to Elmo’s ego and narcissism fucking things up left and right.

        Liked by 1 person

  4. roket says:

    I bet after you buy one of those $2K Sparkle Pony phones you’ll still have to pay $8 for a blue checkmark.

    Liked by 3 people

    • osirisopto says:

      I can see it now – The Libertarian Rugged Individualist Phone. NO restrictions. NO panzy assed”safeguards.” Anyone can put anything they want on it.

      Comes with a “free” Russian “bride,” too.

      Liked by 3 people

  5. w3ski4me says:

    From what I hear of the fit and finish on his pricey cars, it would be interesting to see what he comes up with in a phone. Probably not going to sell well. The Twitter Phone.
    w3ski

    Like

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