Two very different news articles on the callous Yutes of Today and getting them to actually, you know, participate in the electoral process.
First up, Axios smarty brevity (all the weird formatting is theirs, I swear):
A leading Democratic super PAC is looking to boost young voters’ turnout in November through a public pressure campaign, explaining it’s a matter of public record whether individuals cast a ballot or sit out the election.
Why it matters: Studies have shown “vote shaming” can be an effective way to increase voter participation. Priorities USA’s approach uses digital ads and social media to tap into more than 8 million young people newly eligible to vote this year.
- Priorities prefers the term “social pressure” to describe the tactic. The group says it’s devoted significant resources to research and data efforts designed to maximize its effectiveness in turning out Democratic voters.
The big picture: It’s part of a digital-centric strategy for the super PAC, which plans to spend about $30 million this cycle — with none going toward traditional TV advertising.
Driving the news: “Who you vote for is secret. But whether you decide to cast a vote or not is public. So keep making your community proud this November,” says one of the ads posted last week on social media pages.
- “This is Bob,” says another ad, featuring an animated stick figure. “Bob liked posting that he voted in 2020 … But we know he let his voter registration get out of date. Don’t be like Bob.”
- The ads are running on Facebook, Instagram, YouTube, Snapchat, streaming music services and connected TV, Priorities deputy executive director Aneesa McMillan told Axios.
- So far, it’s spent just under $200,000 on the campaign, which also includes messages designed to educate voters on how to check their registration status.
Zoom in: Ad disclosure data show the ads are targeting people in specific zip codes in Arizona, Michigan, Nevada, Pennsylvania and Wisconsin, all key midterm battleground states.
- The zip codes targeted by the Facebook and Instagram ads include urban centers and areas around large universities, while a number of more rural zip codes are specifically excluded.
- Disclosure data on Snapchat shows the ads are aimed at people ages 18-34.
I’m not keen on calling it vote shaming, but peer pressure seems outré, too, so I guess social pressure it is. If it works, well, OK, but generally shaming people to do something seems less than ideal.
And hence, our second article on the youth vote comes to us from Politico seems to be indicative of organic enthusiasm to vote to avoid theocratic fascism:
Younger voters are notoriously hard to turn out, especially in midterms. But motivation to vote among registered voters aged 18-35 in key battleground states has shot up since the Dobbs decision, according to a polling memoshared first with POLITICO by the liberal group NextGen America.
Forty-seven percent of those surveyed said they were very motivated to vote in November, while 44 percent fell into the “somewhat motivated” category. That is a jump up in motivation from a March NextGen poll, in which just 38 percent were very motivated and 51 percent were somewhat motivated to cast a 2022 ballot.
“The Dobbs decision has been a wakeup call for a lot of young people,” said Kristi Johnston, a spokesperson for NextGen. “Motivation is up because young people are dialed into what’s at stake.”
And now, we return to Axios’ morning email thingie, which puts a little wind in our sails:
Top Republicans’ biggest private fear — that November’s midterms will turn on public opinion about former President Trump, not inflation and crime — is unfolding across the political landscape.
- Why it matters: Trump is dominating the news, picking Trump-like candidates in primaries — and shaping the views and rhetoric of elected officials, and those hoping to become one.
That’s why Senate Minority Leader Mitch McConnell is telling people his party is blowing a golden opportunity to win the Senate.
- It’s also why Republicans no longer feel so confident of a landslide in the House.
💭 What we’re hearing: The Trump document case is likely to remain in the news for months.
- I’m told there are lots more investigative threads to pull before an indictment — including interviewing Trump lawyers about what they said about the classified documents he kept.
The bottom line: GOP midterm candidates — who want to talk solely about the prices of gas and groceries — now must contend with background music that once again is Trump, Trump, Trump.
I’m firmly of the belief that the 2022 and beyond elections are going to be determined by who gets the most of new voters to the polls. The battle lines are already drawn, and the so-called fence-stitting Independents do not really exist.
Get out the vote, get new people registered, Scissorheads. It’s the only way to win.