Sometimes the Callous Yutes of Today surprise me:
A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.
The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.
So they already have a few YUGE notches on their proverbial guns!
On Thursday, the outfit announced a new campaign directed at Fox’s website and its popular YouTube channel calling on the public to pressure online ad exchanges to stop doing business with Fox. It comes just as the House committee investigating the Capitol riots kicks off a series of hearings focused on violence that unfolded on Jan. 6.
And considering Fox NotNews didn’t run any commercials during their counter programming of the January 6 hearings, well, CheckMyAds is oddly given a head start.
“What happens on Fox News television helps fund all of their digital properties,” [Mikel Ellcessor, the group’s chief operating officer] said. “You don’t get to claim that your hands are free and clean when you put a dollar into the Fox News operation.”
In a statement, Fox News dismissed the campaign as an effort at censorship, saying “There’s no greater threat to democracy than the effort to silence free speech.”
Except of course this isn’t the government stifling speech, it is exercising free speech in the free and unfettered, capitalism marketplace.
Anyway, the article is a good read and explains how advertisers place ads automatically/algorithmically without knowing (necessarily) where they will be placed. But anywhere on Pravda’s US Competition network is a bad choice.