When Good Messaging Gets Stolen

Get yer MAGA hats here!

I’ll give Rick Wilson credit: this is a great bit of snark:

I wish I had said it.

The UltraMAGA of course was focus group tested and someone in the Dem firmament spent time and money to develop it:

Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.

The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like “Trump Republicans.”

In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a “MAGA Republican” than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.

And you say the Left is bad at messaging! The right counts on us to come up with these things to co-opt.

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3 Responses to When Good Messaging Gets Stolen

  1. Stony Pillow says:

    Thanks. I would have figured it would take six months of focus groups (and untold hundreds of thousands of Ameros) to figure out one unkind word to say about the goons tearing my country apart. And you wonder why they keep losing elections.

    Tell you what – buy a real patriot a beer, and they’ll give you ten minutes worth of words. If that’s not enough words, spring for another beer.

    Liked by 1 person

  2. spotthedog says:

    The Mallory McMorrow’s out there could save them a lot of time and money, and be overwhelmingly effective with messaging at the same time.


  3. spotthedog says:

    “We’ve been telling Democrats this since 2020.”
    I would submit in defense of Democrats that their priority and attention has been focused on like, you know, trying to make government actually function responsibly and effectively in a manner which the vast majority of the public wants and needs.

    Liked by 1 person

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