Who will stand up for the tragically underserved audience of “people who are college educated” and “read in English” you ask?
Ben Smith, that’s who! Anyway, ol’ Buzzfeed Ben who now works at the NYTimes as a media critic is leaving to form yet another new media venture. He’s joined by a fellow Smith (Justin Smith late of Bloomberg). Ben says this is their mission:
“There are 200 million people who are college-educated, who read in English, but who no one is really treating like an audience, but who talk to each other and talk to us,” Smith said. “That’s who we see as our audience.”
I see white guys talking to white guys.