Cord-Cutting, Redux

Guys, we nailed it. This morning Axios breathlessly reports on streaming:

Be smart: Major networks are investing heavily to lure talent to streaming alternatives in light of the decline of linear television.

  • CNN hired NBC News veteran Kasie Hunt as an anchor and analyst for CNN+, reportedly for a salary of over $1 million. It’s hiring hundreds of new roles for the streaming service, set to launch next quarter. In April, it
  • NBC News has already hired the majority of the 200+ new jobs it announced over the summer for its new streaming service and digital team, a top executive confirmed to Axios last month. One of its linear TV anchors, Joshua Johnson, moved full-time to host a primetime streaming show for NBC News Now.
  • Fox News launched a new weather-focused streaming service in October. A Fox executive said last week the company is prepared to migrate Fox News to a streaming platform when the time is right.
  • CBS News changed the name of its streaming service recently from CBSN to “CBS News” to represent a new streamlined vision for streaming.

Between the lines: TV networks have been forced to adapt to streaming faster than expected due to the massive shift to digital consumption during by the pandemic.

  • Last year was the worst in history for cord-cutting, according to analysts at the research firm MoffettNathanson, and 2021 isn’t looking much better.
  • Prior to the pandemic, there were roughly 93 million households paying for Pay-TV, per MoffettNathanson. Today, there are about 84 million, and that includes those accessing live TV via digital “skinny bundle” subscriptions.

The bottom line: TV networks won’t stop seriously investing in linear news programs until sports move out of the cable bundle, and that won’t be for another few years.

I’m really surprised that Axios did not mention all the money Disney is putting into Disney+. That network will probably be the first out of the gate to go entirely streaming.

So what happens to linear teevee? What happens to the FCC (as streaming services will be as unregulated as cable is now)? Will broadcast become the home of local teevee only, and filled with unloved reruns and home shopping?

So many questions.

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4 Responses to Cord-Cutting, Redux

  1. One question will be how much of these streaming platforms content will be on YouTube? Right now YouTube gives priority treatment to corporate commercial channels. Hugs

    Liked by 1 person

  2. roket says:

    I predict cussing on-air will explode. F’ing free at last.

    Liked by 2 people

  3. sos says:

    Fox Weather. Is there a crapp for that?

    Liked by 2 people

  4. retiredeng says:

    Cut the cable two years ago and got a digital TV receiver for local stations. The Internet is my only land connection. Cable? “It’s dead Jim.”

    Liked by 1 person

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