They say that politics is the art of addition – how do you get more people on your team than on the other. The answer seems obvious, you reach out to the undecided and convince them that they are welcome.
Unless you are a Republican, of course (emphasis mine):
The National Republican Congressional Committee will run a one-day, nation-wide ad campaign today — one year out from the 2022 midterm elections, targeting Democrats over rising prices, crime and the border…
- The ad will air Monday on Fox News, Newsmax and One America News Network.
- It’s a small ad buy, and will only run for one day. The committee is spending just under $100,000 on the ad, but it sets the tone for the cycle.
We should note that Newsmax is not carried coast-to-coast, and ONAN is not even covered in all regions and some major locals (they have no distribution in NY, for instance). So this ad buy is not about adding, it is about keeping.
So the GOP paid $100K Ameros for an ad that no one outside of your already narrow demographic will ever see, not even accidentally.