UPDATED: ‘Oops,’ Said Faceberg (Part Infinity)

“I’ll be back”

Guys, the callous Yutes of Today are abandoning Facebook in droves:

[E]arlierEarlier this year, a researcher at Facebook shared some alarming statistics with colleagues.

Teenage users of the Facebook app in the US had declined by 13 percent since 2019 and were projected to drop 45 percent over the next two years, driving an overall decline in daily users in the company’s most lucrative ad market. Young adults between the ages of 20 and 30 were expected to decline by 4 percent during the same timeframe. Making matters worse, the younger a user was, the less on average they regularly engaged with the app. The message was clear: Facebook was losing traction with younger generations fast.

The “aging up issue is real,” the researcher wrote in an internal memo. They predicted that, if “increasingly fewer teens are choosing Facebook as they grow older,” the company would face a more “severe” decline in young users than it already projected.

So what’s the big deal? Faceberg still has everyone’s Facebook Rage Uncle in his grip, right?

The findings, echoed by other internal documents and my conversations with current and former employees, show that Facebook sees its aging user base as an existential threat to the long-term health of its business and that it’s trying desperately to correct the problem with little indication that its strategy will work. If it doesn’t correct course, the 17-year-old social network could, for the first time, lose out on an entire generation. And while Instagram remains incredibly popular with teens, Facebook’s own data shows that they are starting to engage with the app less.

Imagine that? Losing an entire generation.

Facebook’s struggle to attract users under the age of 30 has been ongoing for years, dating back to as early as 2012. But according to the documents, the problem has grown more severe recently. And the stakes are high. While it famously started as a networking site for college students, employees have predicted that the aging up of the app’s audience — now nearly 2 billion daily users — has the potential to further alienate young people, cutting off future generations and putting a ceiling on future growth.

I guess proto-fascism and disinformation has a price, Mark. You might want to look at that. Maybe you should ask Fox News what they are doing about their dying-off demographic?

UPDATE 1: The Financial Times

“Facebook’s senior executives interfered to allow US politicians and celebrities to post whatever they wanted on its social network despite pleas from employees to stop, leaked internal documents suggest.

“Employees claim in the documents that while Facebook has long insisted that it is politically neutral, it allowed rightwing figures to break rules designed to curb misinformation and harmful content, after being stung by accusations of bias from conservatives.”


This entry was posted in Facebook or Faceberg, Instagram, Our Failed Social Media, Social Media. Bookmark the permalink.

10 Responses to UPDATED: ‘Oops,’ Said Faceberg (Part Infinity)

  1. “Chasing da youts” has been the driving force of modern marketing since before Faceberg was assembled in a bio-lab born. this isn’t anything new, and they aren’t the first to discover that …

    “Your sons and your daughters
    Are beyond your command
    Your old road is rapidly agin’
    Please get out of the new one
    If you can’t lend your hand
    For the times they are a-changin’ “

    Liked by 3 people

  2. Redhand says:

    It can’t die fast enough, IMO. I certainly hope that proto-fascism and disinformation [do have] a price.” I think of Faceberg as a despicable, entitled putz, almost in the same league as that swine Erik Prince.

    Liked by 1 person

  3. Infidel753 says:

    Hard to say how major this really is. The total number of people with Facebook accounts is three and a half billion, more than ten times the total population of the US, so US users are a fairly small segment of Facebook’s total market. On the other hand, US users probably generate a disproportionate share of its ad revenue.

    It would be interesting to know whether young people in other countries are also turning away from Facebook, especially in other rich countries. If not, the financial damage of losing the whole US market would probably be survivable, if highly undesirable.

    Liked by 1 person

  4. Zorba says:

    Is MySpace still around, and how many users does it still have?
    Social media- they come, they go. We shall see what happens to Facebook.

    Liked by 1 person

  5. Big Bad Bald Bastard says:

    Nobody wants to see their mom post right-wing ‘minions’ memes for all the world to see.

    Liked by 1 person

  6. Pingback: Facebook Knows They Are A Website For Old Individuals - The True USA

Comments are closed.