Frank Luntz’ Word of the Day: Nihilism

It’s time for more wordplay from the GQP’s words-for-hire guy, Frank Luntz, who learned his tricks at Newticles’ knees. (Once he pushed Callista outta the way, and did I say, EWWW GROSS yet?)

Salon tells us…

In 2019 memo, GOP pollster Frank Luntz warned of “deep and growing anger” at the rich

In a 2019 memorandum obtained by Salon, longtime Republican pollster and strategist Frank Luntz reported that “public sentiment about the wealthy has been degrading over the last few years,” and that many Americans across party lines believed the ultra-rich were “gaming the system.” Luntz’s memo, entitled “The War on the Successful,” appears to add significant context to ProPublica’s recent report that many of the 25 wealthiest Americans paid little or no taxes from 2014 to 2018, with that group paying an average “true tax rate of only 3.4%” per year.

So right away, the alert reader and all Scissorheads are probably betting that Luntz’ analysis will not include anything about changing course. He is, after all, part of Team Evil. (Emphasis mine.)

Luntz’s memo warns that Republicans need to alter their language and tactics in order to ensure that they keep taxes low on corporations and the rich.

Told ya. You see, Luntz is also a very wealthy man who “earned” his fortune by advising the 1%ers on how to frame the discussion as they pick the 99%s pockets down to the lint:

He reported that the popularity of capitalism was waning fast, calling that “a sad indication of what’s happening in our high schools and universities.”

And right about then I think we all noticed that the GQP started in on College Campus Cancel Culture as a regular talking point? Coinkydink?

Public opinion, Luntz wrote, was strongly in favor of raising taxes on the rich, limiting corporate executive pay, providing tuition-free college and universal health care, and paying all working people a “living wage,” even when they’re not working.

Note that Luntz is discussing all of these issues as a problem.

Luntz noted with obvious disapproval that “just 31% of Americans self-identify themselves as capitalists” and that socialism is seen as “better than capitalism in helping the poor and struggling working class, first-generation immigrants, and people entering the workforce for the first time.”

Shorter: How Ya Gonna Keep ’em Down on the Farm (After They’ve Seen Paree)?

This is the stuff of Board Room nightmares. Capitalism requires winners AND losers and if the losers realize that they are bred/born/work/die to keep their Lords and Ladies on yachts and jets, they might not take it well. You see, unbeknownst to the ruling class, the serfs have their own hopes and dreams, and they are beginning to notice, even in Possum Hollar, that the game is rigged!

And then Luntz starts to issue his prescription:

Luntz advised a switch in semantics and branding: Conservatives should stop using the word “capitalism” and start saying “economic freedom,” argue that hard work and good ideas are what create massive wealth, rather than political, legal and economic advantages, and change the education system — presumably to promote pro-capitalist ideology.

Luntz’ memo is here. It’s pretty stunning not just for what he says, but what he leaves out. Nihilism we said at the top, and this memo is pretty much the definition of it.

But no where in any of this does Luntz suggest that anyone quit being so greedy and that maybe sharing your good fortune with others is the easiest, cheapest and best way to stop the tumbrels from rolling down the streets.


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10 Responses to Frank Luntz’ Word of the Day: Nihilism

  1. GranDude says:

    I was sure you’d go with ‘picked their pockets down to the bone’ but you stopped at lint.


  2. Osirisopto says:

    Someone should tell the rich that tumbrils is a growth stock.


  3. roket says:

    You would think by now Luntz would know that redefining 40-50-year-old tactics will only work on about 25% of the population.


  4. HarpoSnarx says:

    I’m awaiting the new-old-new-old adventures of Dagny Taggert and her renovated vacation home on HDTV. Galt’s Gulch IS that shiny city on the hill! Crapitalism sings another solo.

    Liked by 1 person

  5. R White says:

    Why is it that progressives starting with Bernie forget to correct centrist democrats as well as everyone in the worthless beltway media that it isn’t pure socialism they are promoting, but a form of social democracy? Messaging that is imperative to an otherwise politically ignorant public who at this point is solely motivated by anger and fear.

    It’s almost as if both parties only care more about fundraising and their careers than they do about actual legislating.


  6. Bruce388 says:

    Capitalism’s waning popularity isn’t due to what’s being taught in high schools and universities. It’s due to people’s life experiences.


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  8. emjayay says:

    Frank Luntz advice to Republicans: Lie better.


  9. pagan in repose says:

    They polled the phrase, Luntz is a dick, and the result was 100% approval of the phrase Luntz is a dick.

    Sooooo maybe he should change his name to either, Frank Dick or just Frank Luntz-is-a-dick (the Luntz-is-a-dick part should be sounded as a single last name.

    A good time was had by all.


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