One of the questions Scissorheads have been asking is, besides graft, grifting, gaslighting, what does the GOP stand for, anyway? And then what do we do about it?
“Republicans are fighting to seize control of Congress. Just don’t ask what they’d do if they win….
“… The GOP’s embrace of Trump’s self-serving priorities has almost completely consumed the party’s long-standing commitment to fiscal discipline, free markets and even the rule of law. That leaves Republican candidates from North Carolina to North Dakota unwilling or unable to tell voters how they would address the nation’s biggest challenges if given the chance.
“Party leaders acknowledge it could be another year or more before Republicans develop a clear governing agenda. In the meantime, Trump, who is focused on the past far more than the future, plans to become a regular campaign fixture again. Building on Saturday’s North Carolina appearance, his advisers are eying potential rallies in states with top Senate races in 2022, including Ohio, Florida, Alabama and Georgia.”
As we’ve noted before, people do not vote their interests, they vote their identities. I don’t think that GOP voters give one merde about the policies or what the Coup Klux Klan will do if they return to power, it is entirely beyond the point.
So, what can the Dims do to win against the brain-dead mouth-breathers of Possum Hollar? Our pals over at Electoral-Vote have a clever piece on that: You lifestyle the brand, like a common Coke, Pepsi, Mountain Dew (emphasis mine):
“Studies have shown that political ads have almost no effect, Some are clever or even memorable, but they don’t change any minds. A review of 49 field experiments shows that ads don’t work. What’s a politican to do?
“…About $8.5 billion was spent on TV and digital ads in the 2020 election, but nearly all of it was spent praising or attacking candidates or policy positions. The study showed that it would be far more effective to try to bind more people to a party, rather than to just sling mud at some particular opponent.
“Companies have long understood this. Many ads for beverages, for example, don’t even bother to talk about the product. They try to get people to associate the brand with being happy. That’s what political parties need to do.”
And then the E-V authors go into the details of the study. We skip ahead to the exciting conclusion of the study, which is the real take-away:
“…The conclusion is that the parties should produce ads to sell themselves, not their candidates, and air them continuously, even when there is no election in sight. If you can convince someone that they are really a Democrat (or Republican) at heart, you don’t have to work nearly so hard at election time. …But the evidence suggests that exposing young independents to this kind of ad can make some of them partisans.”
It’s pretty straight-forward, and I suppose you could also define the opposition at the same time, by implication: if the Left is all goodness and light, then the Right must be evil and dark.
We’ve said for a long while that political badvertising is dead. The partisan lines were long ago drawn and elections are won in small numbers in the margins (which is why the EC is so eff’ing rigged for Possum Hollar). But if you can get people to identify with the brand, you win them for life.
The post at Electoral-Vote is a great, short read. Bookmark it. Think about it.