‘Oops,’ Said Faceberg (Part Infinity)

So lifelike.

There’s a cautionary tale in this story:

Facebook Created An Employee “Playbook” To Respond To Accusations Of Polarization

Facebook has created a ”playbook” to help its employees rebut criticism that the company’s products fuel political polarization and social division.

The document, which cites a range of academic studies but does not include recent data from the company’s own research teams, was posted to Facebook’s internal Workplace discussion forum by Chief Product Officer Chris Cox and Pratiti Raychoudhury, vice president of research, earlier this week. During a Thursday webinar for employees, Cox said the document would “equip all of you to go home and have dinner” with friends and family and explain why public perceptions of Facebook are wrong.

“Sure, we may be a dumpster fire, but you’re our employee and you will defend us,”  they didn’t write. “Or else!”

And here’s the instructive quote:

While denying that Facebook meaningfully contributes to polarization, Pablo Barberá, a research scientist at the company, also suggested political polarization could be a good thing during Thursday’s presentation.

“If we look back at history, a lot of the major social movements and major transformations, for example, the extension of civil rights or voting rights in this country have been the result of increasing polarization,” he told employees.

Got that? Polarization is good.

And here’s the thought exercise: imagine if Facebook spent as much time/effort on fixing their polarizing propaganda platform as they do trying to whitewash it away and train the employees to lie to their friends and family about it.


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4 Responses to ‘Oops,’ Said Faceberg (Part Infinity)

  1. Increasing polarization helped majorly transform Germany in the 1930’s, for example! There was also the great social movements in Rwanda and Myanmar where Facebook facilitated settleing the issues of minority rights by [checks notes] facilitating genocide…

    But Facebook got increased engagement metrics!

    Liked by 2 people

  2. sos says:

    Polarization is good.

    Depending on which end of the polarization errr bayonet you’re on of course. cf. Myanmar genocide

    Also, too but does not include recent data from the company’s own research teams

    Which smells of certain tobacco “internal memos”.

    Liked by 3 people

  3. If it weren’t for my Faceberg friends and family, how could I possibly know what to think? This interface allows me to ditch “friends” who become Trumpsters, and to regularly hold auditions for new “friends.” I really try to keep my Faceberg “friend” tally at seventy or less.


  4. roket says:

    I sense a name change is in order. All the coal industry had to do was add Clean to their name. Facepage should just add Solidarity to the ent. Problem solved.

    Liked by 2 people

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