Tiger Beat on the Potomac (thanks Charlie!) morning email thingie takes a different route this morning and instead of making predictions, the founder John Harris asks questions of 2021. Most of the questions are banal, gossipy, Can X Do Y?! sort of noise and my immediate thought was of Betteridge’s law of headlines –
Betteridge’s law of headlines is an adage that states: “Any headline that ends in a question mark can be answered by the word no.”
However, this one caught my eye (emphasis theirs):
What happens to the right’s Noise Machine? Radio host Rush Limbaugh,a dominant conservative voice for 30 years, told listeners in October that he never expected to still be alive by then, but that his stage 4 lung cancer is headed in “the wrong direction.” Meanwhile, Trump is repaying Fox News for its ever-so-faint deviations from absolute devotion to him by denouncing the network, leading Newsmax to see an opportunity. Cumulatively, the year could bring the biggest shake-up in a generation in the rightwing media landscape.
Bet it made your ears prick up, too.
There is no doubt that the Right Wing Noise Machine is splitting the audience. Fox News is shedding viewers to Newsmax and the Oanists (see what I did there); their demo is also dying off of old age and the Trump-Virus thanks to Lord Damp Nut’s politicizing of science and healthcare.
It’s a good question for Politico to ask, but let’s rephrase it: will the decline of the long-standing, dominate voices in the Wingnut-o-Sphere, and the dilution of Fox’s role as propagandist distribution mean that the there’s a chance for a rebalancing of the media?
Betteridge’s law says no.