Axios, which sprang fully formed out of Politico tells us that Politico is about to have competition from yet another group of employees leaving the gossip death star:
Three of Politico’s biggest reporting stars plan to launch a competitor to the company’s Politico Playbook franchise, sources tell me.
Why it matters: Jake Sherman, Anna Palmer and John Bresnahan will launch a daily newsletter in 2021 as a stand-alone company, the sources say. In effect, they will be competing against the Playbook franchise they helped create and grow.
[Ed. Note: just like when Jim VandeHei and Mike ‘Payola’ Allen left Politico, which they co-founded, to co-found Axios…]
- The newsletter will include a heavy focus on Capitol Hill reporting, given the expertise of the trio, but it’s not designed to be a carbon copy of Politico’s flagship newsletter Playbook.
- The new venture will include other offerings aside from the newsletter.
- Sherman and Palmer have been soliciting emails via social media to get set up quickly after they depart.
Seriously, how many gossip sheets does one company town need?