When President Donald Trump wanted to reach out to older Arizona voters in August with the message “The RADICAL Left has taken over Joe Biden and the Democratic Party,” with photos of Bernie Sanders, Alexandria Ocasio-Cortez, and Ilhan Omar, Facebook charged his campaign an estimated $14 for each 1,000 times the advertisement appeared in people’s feeds.
A few days later, Biden targeted that same demographic with a message of his own, that he had a plan to expand Medicare and cut drug prices. But Facebook charged him a very different price—an estimated $91 per 1,000 views of his ad, more than six times what Trump’s ad had cost.
That price difference wasn’t an anomaly. The Markup analyzed every known Trump and Biden ad purchased between July 1, 2020, and Oct. 13, 2020, and found that Facebook has charged the presidential nominees wildly varying prices for their ads, with Biden paying, on average, nearly $2.50 more per 1,000 impressions than Trump.
Amazing how Wingnuttia claims that Social Media is biased against them when they are getting deep discounts on ads. Which brings us to…
Republicans have turned alleged liberal bias in Silicon Valley into a major closing theme of the election cycle, hauling tech CEOs in for virtual grillings on Capitol Hill while President Donald Trump threatens legal punishment for companies that censor his supporters.
But a POLITICO analysis of millions of social media posts shows that conservatives still rule online.
Never underestimate how much the Republicans love being victims –it’s really the basis of all conspiracy theories– but especially when they conflate Social Media with The Media:
POLITICO worked with researchers at the Institute for Strategic Dialogue, a London-based nonpartisan think tank that tracks extremism online, to analyze data from the institute’s extensive collection of information scraped from multiple social media platforms.
The findings demonstrate how a small number of conservative users routinely outpace their liberal rivals and traditional news outlets in driving the online conversation — amplifying their impact a little more than a week before Election Day. They contradict the prevailing political rhetoric from some Republican lawmakers that conservative voices are censored online — indicating that instead, right-leaning talking points continue to shape the worldviews of millions of U.S. voters.
So… how do they do it?
“Their stories are captivating, easy to remember and create an outsized footprint online,” said Yochai Benkler, co-director of the Berkman Klein Center for Internet and Society at Harvard University, who published a separate report into how leading politicians like Trump and mainstream news outlets were central to spreading misinformation about mail-in voting.
They tell engaging anecdotes, while we counter with 200-slide Powerpoints, and Excel Spreadsheets with lots of tabs running across the top. Inside every earnest leftie, there is a Steve Kornacki.
We need better storytellers.