Missing the Obvious

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Axios presents to us the story of Lord Damp Nut, the brand (emphasis theirs):

If President Trump defies today’s swing-state polls and pulls off another upset, what will we have missed that could have been a clue?

Here’s a big one: Trump flotillas … Trump flags bigger than American flags … Trump truck rallies … Trump shirts … Trump underwear … lawns that don’t have a Trump-Pence sign or two but 50 or even 100 — a forest.

No accounting for bad taste, amirite? What’s that you say?

Why it matters: To his diehard supporters, Trump isn’t just a candidate. He’s a lifestyle choice and a vehicle for self-expression — a way to continually flip the middle finger at big media, big business, big government … anything big.

  • It’s all part of one of the big Trump triumphs — convincing his voters that an attack on him is actually an attack on them.


  • Axios CEO Jim VandeHei: “In your lifetime, do you ever remember a Ronald Reagan flag as big as the American flag in somebody’s front yard? Do you ever remember someone spray painting ‘Obama’ on their boat?”
  • White House editor Margaret Talev: “No, but there’s never been a president whose brand was branding. … They like the fact that he says things that you’re not allowed to say — that he says things that they feel that they can’t say at work or in mixed company.”

OK, I think all of that is true, but I think they are confusing brand with cult. Lord Damp Nut breaks every brand management commandment that I know of, and they stick with him regardless.

I am sure within the hallowed halls of Axios, they talk about The LDN Cult, but they won’t put it in writing, which in its own way shows that they have some of the same cultish attachments of Possum Hollar: you do NOT speak ill of Dear Leader.

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25 Responses to Missing the Obvious

  1. “They like the fact that he says things that you’re not allowed to say — that he says things that they feel that they can’t say at work or in mixed company.”

    C’mon, Margaret, you’re edging sooooo close to the truth…they love him because he’s the bigoted white male asshole they all remember that they used to be able to be in public.

    Liked by 1 person

    • That’s possibly the most gallows-ish, we must laugh lest we weep humor piece I have ever read in the Onion, edging out “‘Our long national nightmare of peace and prosperity is now over.’ declares President Bush”

      I pray for their writer’s livers, myself. It must be incredibly hard to come up with satire when you’re being faced with the unending avalanche of trumpshit.

      Liked by 1 person

    • Ten Bears says:

      Whoa, that was not what I expected.

      Not at all surprised, though.


  2. Dennis Cole says:

    They also like the way he actually encourages that kind of crass behavior, how he’s such a tough-guy: “Yeah, we’ll kick the crap out of em,” referring to peaceful protesters, and then, “That’s how it’s gotta be,” when it comes to extrajudicial killings, like the US Marshalls who gunned down the unarmed man suspected of shooting a right-wing anti-protester in Kenosha last week. The way he promotes American exceptionalism, and rugged individualism echoes what they were taught in grade school, which was likely the last time they paid any serious attention in class, so it’s quite easy to go on pretending it’s the Way It’s Gotta Be.

    And he hypes their greatest fears, of their once lily-white neighborhoods being overrun by “thugs” and “bad people.” Of their jobs being taken by brown’skinned “illegals.” Of their entire country, their sacred way-of-life, their RELIGION and their Gawd in danger of being abolished…….the list goes on and on, but we’ve never before seen someone SO lacking in true, actual Charisma charming the sox offa so many gullibles.

    But I think the worst part is, no one wants to admit they’ve been bamboozled, that the con was successful, that the grifter grabbed so greedily at whatever “loose money” he could get his grubby little paws on, and gained from it, while they’re left with crumbs, and barely, at that. So they are not just inclined to, they have to continue going along with it to the bitter end, because cults like this never wither and die on their own, they must be brought down and rendered insensible, comatose, and finally dead.

    Liked by 1 person

  3. lofgren says:

    For it to be a cult, they would have to have a self-isolating philosophy, like telling all the followers that everybody who isn’t in the cult is a cannibal pedophile… Uh… OK, you may be on to something here.

    Liked by 1 person

  4. YellowDog says:

    Why don’t they just recycle the “Dems in Disarray’ story. It’s easier than trying to make sense of the cult and its devotion to fetishes. Or, better, just call it a reverse cargo cult, in which a dimwitted, anti-science, talking yam promises to deliver a backward-looking society.

    Liked by 2 people

  5. Dimitrios says:

    The Trump “brand” is a good deal like “Syphilis,” including death for both the guilty and the innocent,

    Liked by 2 people

    • tengrain says:

      Look, Possum Hollar could go full Jonestown, and at this point I’d be OK with it.



      Liked by 1 person

    • Perturbation says:

      The sooner the better. Like before the election. It’s a damn shame more of them didn’t go ahead with drinking bleach or eating fish tank cleaner, and unfortunately the ones who went to the Trump covid rallies also gave what they got there to all sorts of people who didn’t ask for it.

      But I have read that the whole “Let the olds die for the good of the economy” angle went over about as well as a turd in a punch bowl among the retirees in Florida, so maybe at least some of them are capable of learning from others’ mistakes.


  6. roket says:

    I blame the free market system. However, while we’re keeping count, I’ll wager more people attend peaceful protests than attend flotillas for amateurs and superspreader pep rallies, combined.

    Liked by 1 person

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