“…This matters not just because of what these voters believe but also because of what they don’t. The facts that should anchor a sense of shared reality are meaningless to them; the news developments that might ordinarily inform their vote fall on deaf ears. They will not be swayed by data on coronavirus deaths, they won’t be persuaded by job losses or stock market gains, and they won’t care if Trump called America’s fallen soldiers ‘losers’ or ‘suckers,’ as the Atlantic reported, because they won’t believe it. They are impervious to messaging, advertising or data. They aren’t just infected with conspiracy; they appear to be inoculated against reality.”
It’s worth the time to read this article.