It’s a good ad, I’m not going to kid you.
But before everyone gets gooey about Rick Wilson & Co. and wonders in the comments about “Why can’t the Dems message like this,” I want to remind everyone that the Dems have been doing this for decades:
We’re called bloggers.
Where the Dems have a problem is not in crafting a message, we have a problem with the messengers, and so these strident voices from outside the party are elevated, and strident voices from inside are ignored. It’s infuriating to me that bloggers have been mostly right since blogging began, it’s that we’ve also been mostly pushed aside and instead the Rick Wilson’s of the world are being embraced.
So for every pontificating poltroon from the Lincoln Project you see on the talkies stroking their chin, remember that there is a Zandar Versus the Stupid, or a No More Mister Nice Blog, or a First Draft, or a Driftglass upon whose shoulders a carpetbagger like Rick Wilson is standing.
(Which is not to say that some bloggers have not gone big: The Plum Line moved over to the WaPo without selling out, Josh Marshall’s Talking Points Memo is outstanding. Digby has gotten a spot on Slate which kinda counts. Ezra Klein, who probably has gone bigger than all of them when he was co-opted by the Villagers and founded Vox, where he now manages to use a lot of words to say absolutely nothing except: Both Sides! but I digress.)
So when I see the Lincoln Project guys are being feted (fetid?) for their bravery and invited on the teevee machine occupying a seat that should be held by a bonafide liberal like any of the fine bloggers mentioned above, I kinda lose my stuffing.
And one last, cautionary tale: remember that the Rick Wilsons are the reason we have Comrade Trump. They dumbed down their party, they promoted bigotry and racism for profit; they used every wedge issue known to mankind to divide us; they trained their orcs to hate us when they slimed, slandered, and un-Americanized us. They built the modern GOP on hate and lies, and then they lost control of their own stupid monster, and now they want back in the game.
And they will return to form at the first available opportunity, as Steve Schmidt has already proven to us when he ditched the Never Tumpers to take a gig with the abortive Howard Schultz campaign.
So tell me again, why do you trust them?