Axios morning email thingie tells us:
Unilever, one of the biggest advertisers in the country, said it will no longer buy ads on Facebook properties or on Twitter, citing both companies’ policies on content moderation, Axios’ Sara Fischer writes.
- Also. yesterday, Coca-Cola Chairman and CEO James Quincey said the massive advertiser “will pause paid advertising on all social media platforms globally for at least 30 days.”
- And then his zinger: “We … expect greater accountability and transparency from our social media partners.”
- Similarly, Unilever headlined its announcement: “Driving a Responsible Digital Ecosystem in These Polarized Times.”
There is something so profoundly sad that retailers are taking a stronger stand on pushing back at social media manipulation and propaganda than our representatives are taking. What is so hard about regulating media platforms?
Anyway, Facebook responded!
Facebook said yesterday that it will flag “newsworthy” posts from politicians who break its rules, including Trump.
- CEO Mark Zuckerberg had previously said people deserved unfiltered statements from leaders. (Details.)
- Facebook told me yesterday’s changes were in the works before the boycott, with an eye toward November.