“Nike has their First Amendment right to make individuals such as Colin Kaepernick their brand ambassadors. We have the right to make patriots like Chief Gallagher one of ours.”
–Tyler Merritt, Founder of Nine Line Apparel, in the NYTimes
And thus I learned that former Navy Seal and pardoned war criminal Edward Gallagher has a clothing line called “Salty Frog Gear” which is described as a “coastal lifestyle brand with an edge.” It has a pocket designed to hold a beer bottle.
Gallagher is using his reputation “as a springboard to social media followers and branding opportunities.” And that’s gotta be a sign of our times, that a notorious killer is shilling products on Instagram as an influencer, like a common Tommi Lahren. See if you can spot a theme:
- Total War brand supplements for muscle-building
- Double Tap coffee beans
- A T-shirt emblazoned with the title “Waterboarding Instructor”
- Other merch with the logo, “KILL BAD DUDES” by the company that made the knife Gallagher used to kill a captive [ALLEGEDLY!].
But then there’s this bit of life styling:
Paul Rieckhoff, the founder of Iraq and Afghanistan Veterans of America, who has openly criticized Chief Gallagher, said that the square-jawed, blue-eyed SEAL has been a valuable political weapon for the Trump administration.
“Trump is a master of casting, and Gallagher is a perfect fit,” said Mr. Rieckhoff, who now hosts the Angry Americans podcast. “He’s handsome, he’s heroic, he’s got a beautiful wife. He’s a Rambo version of the same story Trump has been telling over and over: The deep state is trying to screw you, the media is bad, and the rich people don’t understand you. But I’ll stick up for you.”
The partnership is valuable for Chief Gallagher, too, Mr. Rieckhoff said, because in raising his profile in conservative circles, he can cash in on book deals, speaking engagements and other business opportunities.
So Gallagher wants to be a brand, a celebrity, and a political influencer and his claim to fame is that Commander Bunnypants pardoned him. I was going to say he’s like a D- Dinesh D’Souza-level celebrity, but I think George Zimmerman (Trayvon’s killer) might be a better analog.
His 15 minutes is ticking.