So, at the beginning of the weekend, The Hallmark Channel bowed to pressure from noted SPLC-designated hate group One Million Moms.
Hallmark killed the business relationship with wedding planning site, Zola, because their advertisement featured a same-sex wedding with a very chaste smooch between two women.
One can see why One Million Moms objected to seeing two of those millions of moms’ children finding happiness, but that’s not really what the group is about. You see, it is a project of the American Family Association (also designated a hate group by the SPLC), which is all about hating on the ‘mos. It’s the employer of our old pal Rev. Fishsticks.
This is the 10th anniversary of the Hallmark Channel’s “Countdown to Christmas” marathons, which aim to be as bland as possible.
Anyway, the pushback against Hallmark was amazing, and bland ol’ Hallmark was trending on Twitter! Maybe at last America was taking their bland brand and appreciating it for the mayo it is?
New Hallmark Cards: “Roses are red, Violets are blue, Love is Love, But Not For You.” “Happy Birthday. Have a Wonderful Time Out, & Then Get Back in the Closet.” “Happy Graduation. Remember, life means standing up for what’s right, unless someone complains.” #boycotthallmark
— Elayne Boosler (@ElayneBoosler) December 15, 2019
— The 10 Grains of X-Mas (@Tengrain) December 15, 2019
Wait until Hallmark finds out it doesn’t provide entertainment value either https://t.co/YdjjSQ8YM7
— Sady Doyle (@sadydoyle) December 15, 2019
Anyway, this finally happened:
Crown Media Family Networks apologizes for the decision to remove an ad featuring a same-sex couple. “We are truly sorry for the hurt and disappointment this has caused,” said Mike Perry President & CEO, Hallmark Cards Inc. Full statement here: https://t.co/bpyOss0tmu
— Hallmark Channel (@hallmarkchannel) December 16, 2019
Look, it might not seem like much of a win, but it shows us that when we fight back, we can turn the tide, and this time we got Satan running (in the form of AFA). Boycotts and threats of boycotts work on American brands. Keep this in mind.