“Last time I saw a mouth like that it had a hook in it.” — R. Dangerfield

A low level staffer that I hardly knew named Cliff Sims wrote yet another boring book based on made up stories and fiction. He pretended to be an insider when in fact he was nothing more than a gofer. He signed a non-disclosure agreement. He is a mess!

— Donald J. Trump (@realDonaldTrump) January 29, 2019

The Reliable Sources email thingie tells us (emphasis theirs)…

“Stop me if you’ve heard this one before. A book comes out that contains unflattering chapters about President Trump. Strategists say he should just ignore it. But he finds it irresistible. He slams the author — and drives even more attention toward the book.

“This time the beneficiary of Trump’s Twitter feed is Cliff Sims, the author of “Team of Vipers,” which came out Tuesday.

“Aides had tried for days to persuade Mr. Trump not to give more fuel to the fire by commenting on the book and elevating it,” the NYT’s Annie Karni andMaggie Haberman reported. But Trump did it anyway — while Sims was live on CNN talking about the book. “New Day” anchor Alisyn Camerota read the tweet to Sims in real time. While Sims shrugged it off, his publisher cheered. “Team of Viper” went from #12 on Amazon’s best selling books list to #5. Of course, some of that sales momentum came from Sims’ appearances on “New Day” and “Morning Joe,” but Trump’s post triggered a brand new news cycle about Sims’ depictions of a distracted president and a distrustful inner circle of aides…

>> Camerota ended the interview by saying “thank you, Mr. President, for watching our segment and our show today…”

For the record, Sims was director of White House message strategy and a special assistant to the president, which I suppose is all the proof we need that The Russian Usurper hardly knew Sims.