Last night, a lot of testicle-having Americans (including Ben Shapiro, who knew?) were upset with Gillette’s upcoming Super Bowl Ad:
Shorter message: don’t be an asshole. Don’t raise your boys to be assholes.
The commercial raises good points, but the back-lash reaction to it was predictable involving telling Gillette to shut-up and make razors, switching brands, men flushing Gillette razors down the toilette (and that’s gonna be interesting to snake out), blaming elites, and of course blaming women. The backlash came from Possum Hollar and Possum Hollar wannabes.
Again, who knew Ben Shapiro shaved?
What’s interesting to me is that this is one of those moments where people self-sorted: we found out who our allies are and who are jerks.
This response in support of the message was pretty spot-on:
There’s not a one-size fits all definition of masculinity, but there is behavior that is unacceptable.
If you are a man who is upset about the Gillette commercial, you should smile more. You are so much prettier when you smile.
— John Lurie (@lurie_john) January 15, 2019