[Ed. Note – I’m going to get some terms wrong in this, but the facts are correct. I’ve been pondering what to do with this post, but the New Yorker fuck-up made this timely. You see, if they knew (and how could they not?) they would have seen that Bannon is box-office poison. –Tengrain]
The truth of the TV business is that eyeballs equals revenue, and so when people shut off the TV, the producers notice it, and apparently the networks can measure the drop-off rate.
Now, let’s pretend you are a producer for a news show (let’s say you are Miles Silverberg on Murphy Brown’s FYI, for instance…), and you are thinking about having a certain controversial guest on your program (you are already salivating thinking about the big ratings, and maybe picking out names for your new yacht!), you probably will want to see what happened the last time that the guest was on your competition or maybe on your network; so, just for shits and giggles let’s see how Steve Bannon did on The Beat with Ari Melber…Holy crap: the number of viewers dropped 42% from the start of the show. That’s amazing.
So as the producer of the other show, you tell me if you are going to put Bannon on your show? Wanna bet some Quatloos that at MS/NBC the memo is already circulating that Bannon is box office poison? Wanna bet that the producer for The Beat is having a moment with Phil G. and Andy L? Wanna bet that CNN is circulating a memo of its own?
So what do we take away from this, Scissorheads? Turn off the TeeVee, vote with your eyeballs; show the producer of the show that you don’t want to see an interview with a Nazi. Turn off the TeeVee, and the networks notice. It works.