We turn to Omarosa for the answer:
“There’s one way to shut Donald Trump down, and that is just don’t give him the oxygen. And the oxygen comes from the clicks, the likes, the shock, the discussions.”
(The whole interview is fascinating, BTW.)
Scissorheads have said this since the start of the Fourth Reich.
The press should ignore the short-fingered vulgarian. Don’t send a reporter to the (hahaha) Daily Briefing at the White House, set up a camera C-Span-style. Don’t go to, and certainly do not cover the insipid racist rallies in Possum Hollar. You could, if you felt you needed to, just acknowledge that today Comrade Trump travelled to Possum Hollar. Don’t waste OUR time telling us about his lies, just stop covering him.
Don’t enable him by printing his lies. Don’t give him any attention.
In essence, Comrade Trump is the Entity in the Day of the Dove episode of Star Trek TOS.
Starve it, and it will leave.