Someone is punking you, Tesco.
(Hat tip: Scissorhead Skinny-D)
Just the name or just the picture would be enough. This has both and has punk written all over it. The ad men are in on it or they’re idiots.
Tesco is a British supermarket chain so right away you have to factor in the British sense of humor and the many obvious commentators over there. But, yes, it’s good.
Alas, it is a ‘shop…but the original (for buttermilk) was unintentional, and was an early-career brand design by a designer who created it as the flat packaging and never made a mockup, who summed it up as “It was buttermilk. What could go wrong?”
It passed all the higher ups and the client without anyone noticing, and also sat on the shelves for years before becoming internet famous…
Since nutts don’t lactate, perhaps they should just call it “Nutt Juice.”
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