- Some of the ads include direct statements on contentious political or social debates. “What will happen if Hitlery becomes President,” asked one sponsored post by a group called Heart of Texas. “Let’s remind them what Texas is made of and show that we’re ready to SECEDE!”
- Others appeal to a shared common quality — race, sexual orientation or political beliefs, among others — that the page in question claimed to represent. A page called Brown Power posted a graphic, for example, that featured the Mexican and American flags and included the text “Like and share if you’re proud to be Mexican!”
- Still more tried to entertain the users who saw them, which could have helped to build the page’s audience. A page called Blacktivist posted a “Get you a man who can do both” meme with two photos side by side: one of Barack Obama wearing gym clothes and another of him wearing a tuxedo, giving a toast.
- Innocuous ads used to build a Facebook page’s following could be followed by more controversial content on the page.
If anyone has any doubts that Russia interfered inthe 2016 Goat Rodeo, this collection released by the Senate Dims should convince him/her. Most corporations don’t do 3,500 ads in a single year.