You might recall a few years ago, Lays held a contest where fans could submit flavored chip proposals: the chips were vile (I attended a tasting party). It looks like they are trying it again. If you click on the pix, it will take you to an article with an author who actually tried these new flavored things. Favorite quote:
The most complimentary first impression came when one person noted that, unlike last time, they “didn’t spit any out.” That’s a good start, I guess.