Yesterday I got my first Better Deal email, and I’m sure many of you are getting these, too. This new messaging program was starting this week and I don’t think I’m special and getting a sneak preview. This crap is the real deal. (See what I did there?)
A quick check of the major dailies tells me that Chuck Schumer wrote an editorial in the NYTimes (naturally) and Nancy Pelosi wrote one for the WaPo and it is probably a coinky-dink that they almost sound exactly alike. Authenticity is not Nancy and Chuck’s strong suit, but I digress.
Better Deal is clearly a nod to the Great Depression era New Deal, and so it has both a certain
cache cachet and of course a certain sibling rivalry. It’s also clearly a nod to populism, which is something the Dims gave up on during the Feast of St. Ronnie when they got tarred as being pinko-commie sympathizers. How times have changed. I digress again!
The Better Deal target audience is clearly the subject of so very many pandering NYTimes feature stories about the angry, white male, blue collar voters, and oddly offers nothing to the base. It’s like they want to go populist, but not too populist: you wouldn’t want to attract the Bernie Bros! Heaven forfend! Shooting the moon might be how you win at Hearts, but they don’t want the DLC crowd to reach for their salts. Look-out: Joe Lieberman will want to feel relevant again.
I also seem to recall that at some point in her 2016 Goat Rodeo run, Hillary called her platform a Better Deal. Anyone else remember that? No? I didn’t think so. Let’s move on…
Let’s see what is part of a Better Deal. The Dims are promising:
- good-paying jobs
- infrastructure improvements
- corporate regulation
- better health care
OK. Nice aspirations, though vague. What else you got?
- high cable bills
- pricey tickets and airlines dragging passengers off and other assorted outrages in the friendly skies
- craft breweries being gobbled up
OK, that’s kinda specific and kinda random. I suppose the West Coast getting nuked by North Korea would be a plus to these voters, so sticking to pocket book issues makes sense. I’m not sure if Possum Hollar’s voter really cares a lot about the high coast of flying to the big city of Satan’s Hollow, but I’m a coastal elite, what do I know?
And so now we get to the essential problem with the Dims messaging: it’s not just a lack of imagination (Better Deal? Really? That was the best you could do?) but a lack of spine. This is the same weak leadership that didn’t oppose Chimpy’s Great Adventure and took impeachment off the table.
Better Deal is gonna hinge on lowering the cost of watching Hannity? Sweet Jeebus with a leveraged buy-out, the grifter in chief and his vile children are robbing the treasury in broad daylight and the Republicans are creating literal death panels for 33 million Americans and Chuck and Nancy think bitching about the high cost of watching House of Cards is gonna sweep them back into power? Good job, Karnak.
The Orange Menace, carnival barker that he is, will eat the Dim’s lunch. Bet me he will call whatever his evil plan is, The Best Deal! The Most Fabulous Deal! You Won’t Believe How Great It Is Deal (“Believe Me!”), and Possum Hollar will eat it up with a spoon.