Bad Messaging and the Art of the (Better) Deal


Yesterday I got my first Better Deal email, and I’m sure many of you are getting these, too. This new messaging program was starting this week and I don’t think I’m special and getting a sneak preview. This crap is the real deal. (See what I did there?)

A quick check of the major dailies tells me that Chuck Schumer wrote an editorial in the NYTimes (naturally) and Nancy Pelosi wrote one for the WaPo and it is probably a coinky-dink that they almost sound exactly alike. Authenticity is not Nancy and Chuck’s strong suit, but I digress.

Better Deal is clearly a nod to the Great Depression era New Deal, and so it has both a certain cache cachet and of course a certain sibling rivalry. It’s also clearly a nod to populism, which is something the Dims gave up on during the Feast of St. Ronnie when they got tarred as being pinko-commie sympathizers. How times have changed. I digress again!

The Better Deal target audience is clearly the subject of so very many pandering NYTimes feature stories about the angry, white male, blue collar voters, and oddly offers nothing to the base. It’s like they want to go populist, but not too populist: you wouldn’t want to attract the Bernie Bros! Heaven forfend! Shooting the moon might be how you win at Hearts, but they don’t want the DLC crowd to reach for their salts. Look-out: Joe Lieberman will want to feel relevant again.

I also seem to recall that at some point in her 2016 Goat Rodeo run, Hillary called her platform a Better Deal. Anyone else remember that? No? I didn’t think so. Let’s move on…

Let’s see what is part of a Better Deal. The Dims are promising:

  • good-paying jobs
  • infrastructure improvements
  • corporate regulation
  • better health care

OK. Nice aspirations, though vague. What else you got?

  • high cable bills
  • pricey tickets and airlines dragging passengers off and other assorted outrages in the friendly skies
  • craft breweries being gobbled up

OK, that’s kinda specific and kinda random. I suppose the West Coast getting nuked by North Korea would be a plus to these voters, so sticking to pocket book issues makes sense. I’m not sure if Possum Hollar’s voter really cares a lot about the high coast of flying to the big city of Satan’s Hollow, but I’m a coastal elite, what do I know?

And so now we get to the essential problem with the Dims messaging: it’s not just a lack of imagination (Better Deal? Really? That was the best you could do?) but a lack of spine. This is the same weak leadership that didn’t oppose Chimpy’s Great Adventure and took impeachment off the table.

Better Deal is gonna hinge on lowering the cost of watching Hannity? Sweet Jeebus with a leveraged buy-out, the grifter in chief and his vile children are robbing the treasury in broad daylight and the Republicans are creating literal death panels for 33 million Americans and Chuck and Nancy think bitching about the high cost of watching House of Cards is gonna sweep them back into power? Good job, Karnak.

The Orange Menace, carnival barker that he is, will eat the Dim’s lunch. Bet me he will call whatever his evil plan is, The Best Deal! The Most Fabulous Deal! You Won’t Believe How Great It Is Deal (“Believe Me!”), and Possum Hollar will eat it up with a spoon.

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5 Responses to Bad Messaging and the Art of the (Better) Deal

  1. Jim says:

    Think you meant cachet not cache, which is something entirely different. That said, as long as Democratic voters are prevented from voting or only hearing the roar of Fox and other conservative media, it doesn’t really matter what their messages are for anyone who isn’t already a regular Democratic voter.


  2. StonyPillow says:

    Problem with Better Deal pizza is they only deliver to Wall Street.

    Liked by 1 person

  3. osirisopto says:

    The “Better Deal” sounds more like a plea bargain than an electoral strategy, but I’m not shy when it comes to sharing my opinion of the DLC.


  4. 9thousandfeet says:

    The establishment Dems (and HRC is still very much in that group, as is Obama and all the other assholes who presided over the biggest cock-up in party history) have learned nothing, not one fucking thing.

    They’re still focus-grouping and triangulating and paying big bucks to consultants to design a “new and improved ” packaging which will essentially contain the same crappy product, and I swear they’re gonna fucking blow the mid-terms and the ’20 prez elections both.

    “Better Deal” indeed. These people are terrifyingly stupid all the way to the bone, and right now they’re a bigger fucking menace than the GOP.
    I’ve been going to a lot of precinct meeting here in rural flyover country over the last 6 months or so, and they’re fucking clueless and still genuflecting toward the memory of Obama and what they see as the thwarted promise that was HRC.

    Some days, after hanging out with those muppets, it’s all I can do to fend off despair.


  5. Big Bad Bald Bastard says:

    They should go with the slogan “Trump and his GOPers dicked you morons over” .



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