That was something, wasn’t it?
An Obama White House alumnus told me last night that Jimmy Kimmel killed the Republicans’ already shaky efforts to revive the House’s health-care reform. (In prime time last night, CNN was running the banner: “LATEST GOP HEALTH CARE BILL ON VERGE OF COLLAPSE.” The WashPost’s lead story is “GOP health bill on shaky ground.”)
The instant ubiquity of the late-night host tearfully discussing his baby Billy’s open-heart surgery, along with a message decrying Trump’s proposed cuts to the National Institutes of Health (“If your baby is going to die, … it should not matter how much money you make”), is an eye-opening case study of the stunning velocity of the new media ecosystem.
I asked Sara Fischer, Axios’ media-trends reporter, if there was a way to quantify the reach of the “Jimmy Kimmel Live” monologue, beyond the 7 million views on his official YouTube page. Ninety minutes later, she sent a fascinating breakdown.
Kimmel typically reaches roughly 2 million people per night on his show. You’ll never believe what happened next …
- On Facebook, Kimmel’s monologue clip received over 14 million views and 230,000 reactions in less than 24 hours. His posts typically don’t receive more than 1 million views.
- On Instagram, the video post of his monologue received 122,968 views and 20,022 likes. That’s about double his average Instagram post engagement.
- His tweet of the video received over 26,000 retweets and 79,000 likes. His tweets don’t typically earn more than a couple hundred retweets.
- Interest in “Jimmy Kimmel” on Google Search rose rapidly through the morning and spiked at midday, along with searches for “cardiac surgery” and “open-heart surgery.”
- Both President Obama and Hillary Clinton tweeted their support, as well as numerous celebrities.
- On Capitol Hill, Rep. Sheila Jackson Lee (D-Texas), cited the speech on the House floor. Former Rep. Joe Walsh (R-Ill.), now a syndicated radio talk-show host, was ripped online after he tweeted: “Sorry Jimmy Kimmel: your sad story doesn’t obligate me or anybody else to pay for somebody else’s health care.”
And of course, we need a Libertarian asshole to balance out the report, so who better than Joe Walsh to explain to us that he knows nothing about how insurance works, children (d’uh), or being a decent human being:
Sorry Jimmy Kimmel: your sad story doesn't obligate me or anybody else to pay for somebody else's health care.
— Joe Walsh (@WalshFreedom) May 2, 2017