Overall, 77 companies have pulled their ads. Here is the full list, via Media Matters and other sources:
ADT, Advil, Ainsworth Pet Nutrition, Allergan, Allstate, Amica Insurance, AncestryDNA.com, Angie’s List, Bamboo HR, Bausch + Lomb, Bayer, BeenVerified, BMW of North America, CARFAX, Coldwell Banker, Constant Contact, Consumer Cellular, Credit Karma, Crowne Plaza Hotels, Eli Lilly, Esurance, Flex Seal, Freshpet, Geico, GlaxoSmithKline, GoodRx, H&R Block, Home Advisor, Hulu, Hyundai, Infiniti, Innogames, It’s Just Lunch, Jenny Craig, Land Rover, Laser Spine Institue, LegalZoom, LendingTree, Lexus, Liberty Mutual, Mahindra, Mattress Firm, Mercedes-Benz, MileIQ, Miracle Ear, Mitsubishi, Moberg Pharma, MyPillow, Next Day Blinds, Old Dominion Freight Line, Orkin, Pacific Life, Peloton, Perillo Tours, Pfizer, Progressive, The Propane Council, Reddi Wip, Ring.com, Sanofi, Scottevest, Society for Human Resource Management, Southern New Hampshire University, Stanley Steemer, Subaru, T. Rowe Price, Touchnote, Trivago, TrueCar, UNTUCKit, Verizon, VisionWorks, Voya Financial, WayFair, WeatherTech, The Wonderful Company and Xfinity.
Ad rates matter. While the ratings of his show might be soaring (you cannot keep a good, sexist, white supremacist down on Fox News), if you cannot sell ad time at a premium, it brings down the value of the whole bidness. And if the production company cannot cover their costs to sell it to the network, it will go away.
The Pocket Catheter is not going to keep Bill-O going. Oh, wait.
Keep up the pressure, people. It’s working.