This is exactly the sort of ads that Dims should be running: no charts, no freaking numbers. This ad tells a story and it uses multiple senses. This is an ad you will remember.
One of the best things about it is the eerie silence while Willard sings off key. That they change the audio slightly so that he is singing over the PA in an empty parking lot, over a speaker phone in an empty conference room, and so on, is brilliant. It feels like he just fired them all and is singing at all the empty properties and shuttered factories. Willard’s America the Beautiful is empty, unemployed, and desolate.
The tagline is clean and simple: Romney is not the solution, he is the problem is memorable.
This is the muscular sort of ad that the Dims need to keep pounding Willard with. The Wingnuts do these sorts of ads better than we do, but this one is absolutely spot-on. It is the ad we will remember when this is all over.