As regular readers know, I think Elon Musk is an ass. Oh, sure, he’s a brilliant physicist, but he may be a more brilliant PT Barnum-style promoter.
As I quipped to friends when Musk jettisoned his own, personal Tesla Roadster into the void from one of his SpaceX rockets (as the ultimate in cross-brand synchronicity marketing!), my regret was that he was not in it, just some other mannequin.
Anyway, I digress.
Here are some Musk stories that I think are worth reading:
Vanity Fair looks at Tesla:
Don’t say “death spiral,” but Tesla has unquestionably entered a perilous new era. Last September, a month after Elon Musk’s notorious “funding secured” tweet, I wrote a New York Times opinion piece about the fact that the real problem at Tesla, Musk’s electric-car company, was not necessarily Musk’s irresponsible, and perhaps illegal, behavior as C.E.O. Rather, it was the Tesla balance sheet, which was larded with $11 billion in debt, some $1.7 billion of which needed to be paid off before November 2019.
The article is brief and brutal: Musk keeps Tesla going, but “it becomes more like a Ponzi scheme, which, to be honest, Tesla is increasingly resembling.”
Jalopnik looks at The Boring Company:
Yes, for those keeping score, in a mere two years we’ve gone from a futuristic vision of electric skates zooming around a variety of vehicles in a network of underground tunnels to—and I cannot stress this enough—a very small, paved tunnel that can fit one (1) car.
The Human Transit Blog has a neat-o summary of Mr. Musk:
“No, the real utility of Elon Musk is that he presents himself as an extreme example of elite projection. I defined that term, here, as “the belief, among relatively fortunate and influential people, that what those people find convenient or attractive is good for the society as a whole.”
“…So don’t confuse elite projection with elitism. The problem with elite projection isn’t that it’s an elite point of view. The problem is that it doesn’t work.”
Our usual disclaimer: Musk may be brilliant at physics, but he keeps failing at every other discipline.