Tiger Beat on the Potomac (Thanks Charlie!) breathlessly tells us that MSNBC is going to pretty much throw out everything and start over:
“The extent of that change could be vast: In the months ahead, MSNBC is likely to shake up the bulk of its programming, moving some shows and canceling others, high-level sources at NBCUniversal told POLITICO. With few exceptions — notably “The Rachel Maddow Show” and “Morning Joe” — every program is at risk of being moved or cancelled, those sources said. “All In with Chris Hayes,” a ratings suck that currently occupies the 8 p.m. time slot, will almost certainly be replaced. Network execs are also considering moving some weekday shows, like “Politics Nation with Al Sharpton,” to weekends.”
I’m betting this is going to be the quote that will be used on all the conservative blogs today:
“The plan is to re-imagine what [MSNBC] is,” one high-level NBCUniversal insider with knowledge of the network’s plans said, “because the current lineup is a death wish.”
So why is this a Death of the Media post? Because like everything in Politico, it is all unattributed and off-the-record reporting, which is their preferred way of putting the razor blade in the apple.
Here’s an example: After telling us that new NBC News Group Chairman Andrew Lack is “likely to rein in MSNBC’s ever-leftward drift and focus instead on creating more news-driven programming,” later in the article Politico tells us that Lack declined to be interviewed for the article. As did MSNBC president Phil Griffin. Rachel Racusen, who is the MSNBC VP of Communication, denies the report.
So let’s summarize: Politico didn’t talk to any of the key players who would be making these decisions, MSNBC denies the allegations, and Politico advances a story with only unnamed sources.