The Politico story is just jam-packed full of fun facts of how the media operates! Remember playing Telephone as a kid? You would start a rumor and each kid whispers it to the next kid until it goes full circle? And then giggle about how it changed? That’s the Politico way!
Items become segment pieces on “Morning Joe,” the MSNBC program, where there are 10 Politico Playbook segments each week, more than half of them featuring Allen. This incites other cable hits, many featuring Politico reporters, who collectively appear on television about 125 times a week. There are subsequent links to Politico stories on The Drudge Report, The Huffington Post and other Web aggregators that newspaper assigning editors and network news producers check regularly.
And that, kiddies, is how the MSM all ends up reporting the same story!
But wait! There’s more. The late lamented Spy magazine used to have a feature that they called Log Rolling in Our Times, in which they revealed how celebs and others praised each other’s work in return for favorable buzz or a blurb for each other’s book’s dust-jacket. Politico takes that concept one step further: how to generate news (as opposed to reporting news):
… “Good Saturday morning: For brunch convo: Why isn’t Secretary Clinton on the media short lists for the Court?” By Monday, the convo had moved from the brunch table to “Morning Joe” (where the host, Joe Scarborough, advocated for her) and “Today” (where the Republican senator Orrin Hatch mentioned her, too). Later that day, Politico’s Ben Smith quoted a State Department spokesman who “threw some coolish water on the Clinton-for-Scotus buzz in an e-mail.” By then, the cable and blog chatter was fully blown. The White House issued a highly unusual statement that Secretary Clinton would not be nominated. Politico then sent out a “breaking news alert,” and Smith reported that the White House had “hurriedly punctured the trial balloon.” End of convo.
Somewhere, William Randolph Hearst is smiling.