According to Business Week, there is a disturbance in the Force:
The Next Ailes: Newsmax’s Chris Ruddy Preps TV Rival to Fox News
Here’s the take-away: Ruddy sees an opening in the cable news market for a conservative audience that feels Fox has turned too far to the right. Well, he could look to CNN to see how well it is doing (if this is one of their months to swing rightward).
“Our goal is to be a little more boomer-oriented [TG: yeah, the Boomers never have a voice in anything], more information-based rather than being vituperative and polarizing,” he says. Ruddy says he can make NewsmaxTV profitable entirely through advertising and selling Newsmax’s consumer products over the air. It’s the same business model that’s been sucessful [sic] for QVC, Home Shopping Network, and numerous televangelists, but no one has tried it on cable news. He’s quick to add that he doesn’t need to beat Fox News, he just needs to shave off a little of its audience — particularly those conservatives who feel Fox has drifted too far to the right. “If we take 10 to 15 percent of the Fox audience,” he says. “and they are making $1 billion a year, then we are going to be hugely profitable.”
In the greater scheme of things, I’m always glad to watch wingnuts beat each other silly, it is a win-win in my opinion. And if Ruddy hurts Fox News in the wallet, all the better.
The problem of course, is that this assumes that there is a limited amount of crazy out there to be shared by a few cable channels, and I suspect it is not a closed system. Just like building freeways, no matter how many, they will always fill up.